Last updated: August 27, 2026
This Privacy Policy explains how BRANE collects, uses, shares, retains, and protects personal information when you use our AI-powered hairstyle generator, purchase hairstyle credits, receive notifications, or contact us. It also describes the choices available to you. This policy applies to information BRANE controls; our providers may separately process information under their own privacy notices.
We receive your account identifier, name, email address, and profile image from Clerk, our authentication provider. We also maintain identifiers that connect your BRANE account with our billing and notification providers.
We collect selfies you upload or save as a default photo, third-party hairstyle inspiration images you submit, the hairstyle and color options you select, analysis and generation status and settings, and images produced for you. Inspiration analysis may derive a visible hairstyle description, color components, confidence and visibility notes, and a personalized color suggestion from your source photos. Generations are private by default. If you choose to make a generation public, we also record that choice.
During first-look onboarding, we may temporarily stage your hairstyle inspiration and selfie before you create or sign in to an account. This lets you return from account creation without selecting the photos again. The staged photos are linked to a short-lived browser session and are not analyzed or used to create a hairstyle until the session is attached to your account.
We process information about your credit balance, credit grants and uses, packs purchased, transaction identifiers, checkout status, currency and formatted price, refunds, disputes, and reversals. BRANE does not receive or store your complete payment-card number. Stripe, including Stripe Link where used, processes payment and checkout information. RevenueCat manages our product offerings and virtual-credit records.
We process contact details, notification preferences and read state, marketing-consent and unsubscribe records, delivery and bounce status, campaign assignment, and limited event data needed to notify you about generations, credits, purchases, account activity, support, or an optional promotional offer. We do not send your selfie, generated image, prompt, or private image URL in our notification event payloads.
We may collect IP address, browser and device information, pages and features used, timestamps, request and workflow identifiers, performance data, and sanitized error or security events. PostHog product analytics, Logs, and Error Tracking help us understand product usage, diagnose failures, and improve reliability. Operational logs are designed to exclude image content, AI prompts and outputs, payment credentials, authentication tokens, and notification message bodies.
After this notice took effect, BRANE began publishing rounded, anonymous totals for current member accounts and hairstyle generation records. The generation total starts from records retained when public counting begins, then increases when new records are created. It may include drafts, retries, failed or canceled attempts, and completed looks. These totals do not include names, photos, prompts, individual generation details, or dates. We publish them only after at least 100 members and 100 generations are counted.
We use information to:
BRANE sends the selfie, inspiration image, and hairstyle instructions needed for your request to Google's Gemini service for AI processing. The information is used to analyze visible hairstyle and color details, provide a color suggestion, produce the requested image, detect prohibited or unsafe use, and operate the analysis and generation processes in accordance with our provider arrangements. Do not upload sensitive images or images of another person unless you have their permission, and submit third-party inspiration only when you have appropriate rights to use it. AI processing may occur in countries other than your own.
We also use PostHog AI Observability to monitor and improve these AI workflows. This captures the raw prompts and responses for an AI request, including hairstyle instructions, selfies and inspiration images embedded in the request, analysis results, and generated image outputs, together with metadata such as model, latency, token usage, cost, errors, and trace identifiers. This AI observability capture is separate from the restricted operational logs described above.
We share information only as reasonably necessary for the purposes described above, including with:
We may also disclose information when required by law, to protect rights and safety, to investigate abuse or fraud, or as part of a merger, financing, acquisition, reorganization, or sale of assets. We do not sell your selfies or generated images.
Generations are private by default. BRANE does not use a private generation for marketing. If you affirmatively make a generation public, it may appear on BRANE's website, social media, advertising, or other promotional materials as described in our Terms.
You may later change a public generation to private. We will stop new uses after processing the change, but copies already published, shared, cached, archived, or included in physical materials may remain. Contact us if you need help with a public-content request.
When you delete your account, we delete BRANE-controlled account data, analyses, generations, drafts, and owned media through our deletion process and request deletion from connected providers where applicable. Deletion may take a reasonable period to propagate through active jobs, backups, and provider systems. BRANE and its providers may retain payment, tax, fraud, dispute, security, and compliance records when legally permitted or required. Those retained records remain subject to applicable safeguards and are not kept for ordinary product use.
Where applicable law requires a legal basis, we process information to perform our contract with you, comply with law, protect legitimate interests such as security and service improvement, and obtain consent where required. Depending on where you live, you may have rights to:
These rights vary by jurisdiction and may be subject to exceptions. We may need to verify your identity before completing a request. Service-related messages about active generations, purchases, credit adjustments, security, or account changes are transactional; optional marketing messages will provide an unsubscribe method.
We use administrative, technical, and organizational measures designed to protect personal information, including authenticated access controls, private-by-default generations, and restricted operational logging. No system can guarantee absolute security. Please use a strong account credential and contact us promptly if you believe your account or information has been compromised.
BRANE and its providers may process information in countries other than where you live. Where required, we use contractual or other recognized safeguards for cross-border transfers. Privacy protections and government-access rules may differ between countries.
We use cookies and similar technologies that are necessary for authentication, security, preferences, and operation of the Service. We may also use measurement tools, including PostHog product analytics and Vercel Analytics, to understand Service performance and usage. Browser or device controls may let you restrict cookies, but blocking necessary storage may prevent parts of the Service from working.
The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Additional age limits may apply where you live. If you believe a child has provided personal information without appropriate authorization, contact us so we can investigate and take appropriate action.
We may update this Privacy Policy as the Service or legal requirements change. We will post the updated policy, revise the "Last updated" date, and provide additional notice where required by law.
For privacy questions or requests, contact privacy@braneapp.com. For general support, contact support@braneapp.com.